Finance & Insurance • United Kingdomwww.sterling-insurance.co.uk
Review data last updated .
Based on public reviews and response behavior.
1,000 reviews over 123 days (about 247 per month). Busiest month: 26% of reviews. Languages: en 96%, unknown 3%, fr 0%.
Finance & Insurance average: score 62.9, rating 4.27 stars, reply rate 49.3%, over 2,001 ranked companies · benchmark 6 Oct 2026
Score
67.8
Industry average 62.9
4.9 above average
Rating
4.19
Industry average 4.27
0.08 below average
Reply rate
—
Industry average 49.3%
not measured
Among ranked Finance & Insurance companies
Only companies with enough recent, scoreable reviews are ranked.
76% of reviews positive, 24% negative
Covering July 2026 — 136 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 74% of reviews in this period, with 26% negative and 0% neutral.
Based on 5 months of reviews, too short to read a trend
Share of theme mentions
Themes extracted from 1,000 analysed reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 2,001 ranked companies in Finance & Insurance (benchmark 6 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
The company replies to 15% of reviews against an industry average of 49%. Unanswered negative reviews are the most visible gap on the profile; a short public reply within days closes it.
"Customer Support" is the strongest recurring theme in the reviews: 612 mentions with a sentiment score of 82.55/100. It is the claim customers already make for the company; use their wording in acquisition and onboarding.
