Sterling Insurance

Finance & Insurance • United Kingdomwww.sterling-insurance.co.uk

Review data last updated August 14, 2026.

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Based on public reviews and response behavior.

Overall Score

66/100

−1.5 vs. last month4.19 ★ average rating · 1,000 reviews

Competitive Performance Rank

Among fully-analyzed Finance & Insurance companies

#84of 373

Top 23% · Top Tier

#1 (best)#373 (worst)

#82Peer

#83Peer

#84This company

#85Peer

#86Peer

Overall Customer Sentiment

Category Leader

74% of reviews positive, 25% negative

74%

positive

Positive74%
Neutral1%
Negative25%

Sentiment Balance

Covering July 2026 — 136 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 74% of reviews in this period, with 27% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 1,000 reviews across the months with enough data to chart reliably (min 3/month), most recent: July 2026.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Customer Support

26.1%

Pricing

13.4%

Product Quality

11.0%

Communication

10.6%

Loyalty

10.1%

Most feedback concerns Customer Support.

The most common complaint theme is Communication, making up 10.6% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM45/100

45/100

signal score

•Built from a negative-review share of 24.6% across this company's analyzed reviews.
•11 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.2avg rating

5★

71.2%

4★

8.7%

3★

2.9%

2★

2.1%

1★

15.1%

Based on 1,000 analyzed reviews. Sentiment is holding steady: 82.0% of reviews in the last three months were positive, compared with 84.3% in the three months before that.

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