Vaping & Smoking Alternatives • United Kingdomwww.safercigs.co.uk
Review data last updated .
Based on public reviews and response behavior.
100 reviews over 1,473 days (about 2.1 per month). Busiest month: 41% of reviews. Languages: en 100%.
These figures describe an earlier period, not the last 12 months.
Vaping & Smoking Alternatives average: score 63.2, rating 4.51 stars, reply rate 31.0%, over 497 ranked companies · benchmark 30 Oct 2026
Score
57.3
Industry average 63.2
5.9 below average
Rating
4.75
Industry average 4.51
0.24 above average
Reply rate
—
Industry average 31.0%
not measured
Not ranked
no reviews in the last 12 months
89% of reviews positive, 11% negative
Covering March 2014 — 17 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 94% of reviews in this period, with 6% negative and 0% neutral.
Share of theme mentions
Themes from the 100 most recent reviews.
No weakness themes identified yet
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 497 ranked companies in Vaping & Smoking Alternatives (benchmark 30 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
The company replies to 2% of reviews against an industry average of 31%. Unanswered negative reviews are the most visible gap on the profile; a short public reply within days closes it.
"Delivery Shipping" is the strongest recurring theme in the reviews: 51 mentions with a sentiment score of 87.50/100. It is the claim customers already make for the company; use their wording in acquisition and onboarding.
