PlouiseMakeupAcademy

Cosmetics & Fragrance • United Kingdomwww.plouise.co.uk

Review data last updated August 10, 2026.

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Based on public reviews and response behavior.

Overall Score

55/100

+2.9 vs. last month4.57 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Cosmetics & Fragrance companies

#114of 191

Top 60% · Mid Pack

#1 (best)#191 (worst)

#112Peer

#113Peer

#114This company

#115Peer

#116Peer

Overall Customer Sentiment

Mid Pack

85% of reviews positive, 14% negative

85%

positive

Positive85%
Neutral1%
Negative14%

Sentiment Balance

Covering November 2024 — 24 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 88% of reviews in this period, with 13% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: November 2024.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Customer Support

24.3%

Response Speed

13.4%

Product Quality

13.0%

Communication

12.8%

Delivery Shipping

12.1%

Most feedback concerns Customer Support.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

LOW14/100

14/100

signal score

•Built from a negative-review share of 12.3% across this company's analyzed reviews.
•1 review contain phrases that signal intent to leave, such as cancelling or switching provider.
•The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.6avg rating

5★

87.8%

4★

1.2%

3★

0.8%

2★

0.8%

1★

9.3%

Based on 600 analyzed reviews. Sentiment is holding steady: 89.9% of reviews in the last three months were positive, compared with 89.4% in the three months before that.

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