Outside

Sports & Fitness • United Kingdomwww.outside.co.uk

Review data last updated August 16, 2026.

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Based on public reviews and response behavior.

Overall Score

62/100

4.44 ★ average rating · 671 reviews

Competitive Performance Rank

Among fully-analyzed Sports & Fitness companies

#47of 174

Top 27% · Upper Half

#1 (best)#174 (worst)

#45Peer

#46Peer

#47This company

#48Peer

#49Peer

Overall Customer Sentiment

Above Average

70% of reviews positive, 28% negative

70%

positive

Positive70%
Neutral2%
Negative28%

Sentiment Balance

Covering October 2025 — 3 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 67% of reviews in this period, with 33% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 654 reviews across the months with enough data to chart reliably (min 3/month), most recent: October 2025.

Sentiment has been improving over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

24.6%

Response Speed

17.6%

Product Quality

15.8%

Loyalty

9.8%

Pricing

8.8%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Communication, making up 3.6% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM32/100

32/100

signal score

•Built from a negative-review share of 28.2% across this company's analyzed reviews.
•2 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.4avg rating

5★

79.6%

4★

5.7%

3★

3.3%

2★

2.2%

1★

9.2%

Based on 671 analyzed reviews. Sentiment is holding steady: 33.3% of reviews in the last three months were positive, compared with 37.5% in the three months before that.

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