Based on public reviews and response behavior.
Among fully-analyzed Cosmetics & Fragrance companies
62% of reviews positive, 37% negative
Covering August 2026 — 70 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 74% of reviews in this period, with 24% negative and 1% neutral.
Showing 700 reviews across the months with enough data to chart reliably (min 3/month), most recent: August 2026.
Sentiment has been improving over the period shown.
Share of theme mentions
Most feedback concerns Loyalty.
The most common complaint theme is Loyalty, making up 21.2% of all theme mentions.
Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.
Star split and recent-versus-earlier sentiment.
Based on 700 analyzed reviews. Sentiment is improving: 84.5% of reviews in the last three months were positive, compared with 79.5% in the three months before that.
