Based on public reviews and response behavior.
Among fully-analyzed Beauty & Wellness companies
74% of reviews positive, 25% negative
Covering August 2026 — 13 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 62% of reviews in this period, with 39% negative and 0% neutral.
Showing 2,272 reviews across the months with enough data to chart reliably (min 3/month), most recent: August 2026.
Sentiment has been declining over the period shown.
Share of theme mentions
Most feedback concerns Loyalty.
The most common complaint theme is Communication, making up 6.3% of all theme mentions.
Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.
Star split and recent-versus-earlier sentiment.
Based on 2,289 analyzed reviews. Sentiment is slipping: 56.9% of reviews in the last three months were positive, compared with 70.4% in the three months before that.
