Based on public reviews and response behavior.
2,789 reviews over 4,261 days (about 20 per month). Busiest month: 5% of reviews. Languages: en 97%, sv 1%, unknown 1%.
Beauty & Wellness average: score 64.6, rating 4.22 stars, reply rate 38.6%, over 2,561 ranked companies · benchmark 23 Oct 2026
Score
54.7
Industry average 64.6
9.9 below average
Rating
3.87
Industry average 4.22
0.35 below average
Reply rate
—
Industry average 38.6%
not measured
Among ranked Beauty & Wellness companies
Only companies with enough recent, scoreable reviews are ranked.
73% of reviews positive, 26% negative
Covering August 2026 — 19 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 58% of reviews in this period, with 42% negative and 0% neutral.
Share of theme mentions
Themes extracted from 2,789 analysed reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 2,561 ranked companies in Beauty & Wellness (benchmark 23 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
Sentiment has been declining (trajectory: -0.253). Review the worst months in the trend data to identify specific operational or product issues.
An overall score of 54.7 sits in the bottom quarter of about 2,600 ranked Beauty & Wellness companies (25th percentile: 56, median: 66). The weakest topic and the reply rate are the two levers that move this score fastest.
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