Based on public reviews and response behavior.
Among fully-analyzed Apparel & Fashion companies
64% of reviews positive, 34% negative
Covering November 2024 — 69 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 71% of reviews in this period, with 26% negative and 3% neutral.
Showing 601 reviews across the months with enough data to chart reliably (min 3/month), most recent: November 2024.
Sentiment has been improving over the period shown.
Share of theme mentions
Most feedback concerns Product Quality.
The most common complaint theme is Loyalty, making up 15.3% of all theme mentions.
Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.
Star split and recent-versus-earlier sentiment.
Based on 601 analyzed reviews. Sentiment is improving: 73.0% of reviews in the last three months were positive, compared with 63.4% in the three months before that.
