Kapwing

Software & Web Services • United Stateswww.kapwing.com

Review data last updated August 16, 2026.

Request Custom AnalysisSign up free to see everything

Based on public reviews and response behavior.

Overall Score

50/100

−16.7 vs. last month4.20 ★ average rating · 601 reviews

Competitive Performance Rank

Among fully-analyzed Software & Web Services companies

#220of 363

Top 61% · Mid Pack

#1 (best)#363 (worst)

#218Peer

#219Peer

#220This company

#221Peer

#222Peer

Overall Customer Sentiment

Mid Pack

77% of reviews positive, 22% negative

77%

positive

Positive77%
Neutral1%
Negative22%

Sentiment Balance

Covering August 2024 — 4 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 50% of reviews in this period, with 50% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 595 reviews across the months with enough data to chart reliably (min 3/month), most recent: August 2024.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Onboarding

26.1%

Product Quality

20.3%

Response Speed

11.7%

Loyalty

11.1%

Customer Support

10.9%

Most feedback concerns Onboarding.

The most common complaint theme is Pricing, making up 6.6% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH53/100

53/100

signal score

•Built from a negative-review share of 21.5% across this company's analyzed reviews.
•8 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are more negative than earlier ones, which pushes the signal up.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.2avg rating

5★

73.2%

4★

7.7%

3★

1.0%

2★

2.3%

1★

15.8%

Based on 601 analyzed reviews. Sentiment is slipping: 16.7% of reviews in the last three months were positive, compared with 40.0% in the three months before that.

Unlock full insights