Based on public reviews and response behavior.
200 reviews over 29 days (about 210 per month). Busiest month: 60% of reviews — one month dominates this sample. Languages: en 100%, uk 1%.
Vaping & Smoking Alternatives average: score 59.3, rating 4.37 stars, reply rate 30.1%, over 583 ranked companies · benchmark 9 Oct 2026
Score
49.6
Industry average 59.3
9.7 below average
Rating
4.83
Industry average 4.37
0.46 above average
Reply rate
—
Industry average 30.1%
not measured
Among ranked Vaping & Smoking Alternatives companies
Only companies with enough recent, scoreable reviews are ranked.
75% of reviews positive, 24% negative
Covering September 2026 — 119 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 76% of reviews in this period, with 23% negative and 2% neutral.
Based on 2 months of reviews, too short to read a trend
Half or more of these reviews arrived in a single month
Share of theme mentions
Themes extracted from 200 analysed reviews.
No weakness themes identified yet
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 583 ranked companies in Vaping & Smoking Alternatives (benchmark 9 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
An overall score of 49.6 sits in the bottom quarter of about 600 ranked Vaping & Smoking Alternatives companies (25th percentile: 51, median: 57). The weakest topic and the reply rate are the two levers that move this score fastest.
The company replies to 0% of reviews against an industry average of 30%. Unanswered negative reviews are the most visible gap on the profile; a short public reply within days closes it.
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