PURE-PERFECTION LTD

Vaping & Smoking Alternatives • RAMSGATEhealth-e-vape.co.uk

Review data last updated August 10, 2026.

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Based on public reviews and response behavior.

Overall Score

53/100

−11.4 vs. last month4.73 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Vaping & Smoking Alternatives companies

#95of 173

Top 55% · Mid Pack

#1 (best)#173 (worst)

#93Peer

#94Peer

#95This company

#96Peer

#97Peer

Overall Customer Sentiment

Mid Pack

82% of reviews positive, 17% negative

82%

positive

Positive82%
Neutral1%
Negative17%

Sentiment Balance

Covering September 2016 — 5 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 60% of reviews in this period, with 40% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 598 reviews across the months with enough data to chart reliably (min 3/month), most recent: September 2016.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

20.3%

Product Quality

16.9%

Loyalty

14.8%

Response Speed

14.3%

Customer Support

14.2%

Most feedback concerns Delivery Shipping.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM34/100

34/100

signal score

•Built from a negative-review share of 19.0% across this company's analyzed reviews.
•Recent reviews are more negative than earlier ones, which pushes the signal up.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.7avg rating

5★

85.0%

4★

7.5%

3★

4.0%

2★

2.3%

1★

1.2%

Based on 600 analyzed reviews. Sentiment is slipping: 71.4% of reviews in the last three months were positive, compared with 96.5% in the three months before that.

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