Great Little Trading Co.

Home & Living • United Kingdomwww.gltc.co.uk

Review data last updated August 10, 2026.

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Based on public reviews and response behavior.

Overall Score

58/100

−6.4 vs. last month3.58 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Home & Living companies

#233of 675

Top 35% · Upper Half

#1 (best)#675 (worst)

#231Peer

#232Peer

#233This company

#234Peer

#235Peer

Overall Customer Sentiment

Above Average

62% of reviews positive, 37% negative

62%

positive

Positive62%
Neutral1%
Negative37%

Sentiment Balance

Covering November 2024 — 52 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 73% of reviews in this period, with 27% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: November 2024.

Sentiment has been improving over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

20.2%

Product Quality

16.0%

Customer Support

13.1%

Communication

11.3%

Response Speed

11.3%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Delivery Shipping, making up 20.2% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM48/100

48/100

signal score

•Built from a negative-review share of 25.3% across this company's analyzed reviews.
•4 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are more negative than earlier ones, which pushes the signal up.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

3.6avg rating

5★

58.2%

4★

4.3%

3★

4.5%

2★

3.5%

1★

29.5%

Based on 600 analyzed reviews. Sentiment is slipping: 91.5% of reviews in the last three months were positive, compared with 97.1% in the three months before that.

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