FreeAgent

Finance & Insurance • United Kingdomwww.freeagent.com

Review data last updated August 16, 2026.

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Based on public reviews and response behavior.

Overall Score

68/100

4.37 ★ average rating · 855 reviews

Competitive Performance Rank

Among fully-analyzed Finance & Insurance companies

#71of 373

Top 19% · Top Tier

#1 (best)#373 (worst)

#69Peer

#70Peer

#71This company

#72Peer

#73Peer

Overall Customer Sentiment

Category Leader

81% of reviews positive, 18% negative

81%

positive

Positive81%
Neutral1%
Negative18%

Sentiment Balance

Covering April 2026 — 3 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 67% of reviews in this period, with 33% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 774 reviews across the months with enough data to chart reliably (min 3/month), most recent: April 2026.

Sentiment has been improving over the period shown.

Theme Distribution

Share of theme mentions

Customer Support

26.4%

Onboarding

17.2%

Product Quality

15.1%

Loyalty

10.5%

Communication

7.5%

Most feedback concerns Customer Support.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

LOW10/100

10/100

signal score

•Built from a negative-review share of 17.8% across this company's analyzed reviews.
•1 review contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are less negative than earlier ones, which pulls the signal down.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.4avg rating

5★

71.0%

4★

12.2%

3★

6.1%

2★

4.4%

1★

6.3%

Based on 855 analyzed reviews. Sentiment is improving: 100.0% of reviews in the last three months were positive, compared with 83.3% in the three months before that.

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