Fidelity Life Association

Finance & Insurance • United Stateswww.fidelitylife.com

Review data last updated August 10, 2026.

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Based on public reviews and response behavior.

Overall Score

48/100

+43.3 vs. last month4.62 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Finance & Insurance companies

#300of 373

Top 80% · Bottom Tier

#1 (best)#373 (worst)

#298Peer

#299Peer

#300This company

#301Peer

#302Peer

Overall Customer Sentiment

Below Average

71% of reviews positive, 27% negative

71%

positive

Positive71%
Neutral2%
Negative27%

Sentiment Balance

Covering August 2024 — 6 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 83% of reviews in this period, with 17% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 596 reviews across the months with enough data to chart reliably (min 3/month), most recent: August 2024.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Customer Support

36.0%

Onboarding

15.1%

Product Quality

11.6%

Pricing

8.5%

Response Speed

7.4%

Most feedback concerns Customer Support.

The most common complaint theme is Communication, making up 5.3% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM40/100

40/100

signal score

•Built from a negative-review share of 35.7% across this company's analyzed reviews.
•2 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.6avg rating

5★

83.3%

4★

7.3%

3★

2.7%

2★

1.2%

1★

5.5%

Based on 600 analyzed reviews. Sentiment is holding steady: 88.9% of reviews in the last three months were positive, compared with 90.9% in the three months before that.

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