DJ Superstore

Appliances & Home Electronics • United Kingdomwww.djsuperstore.com

Review data last updated August 10, 2026.

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Based on public reviews and response behavior.

Overall Score

71/100

−25.0 vs. last month4.91 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Appliances & Home Electronics companies

#5of 189

Top 3% · Top Tier

#1 (best)#189 (worst)

#3Peer

#4Peer

#5This company

#6Peer

#7Peer

Overall Customer Sentiment

Category Leader

88% of reviews positive, 10% negative

88%

positive

Positive88%
Neutral2%
Negative10%

Sentiment Balance

Covering October 2024 — 4 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 75% of reviews in this period, with 25% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 595 reviews across the months with enough data to chart reliably (min 3/month), most recent: October 2024.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Customer Support

23.0%

Product Quality

18.1%

Delivery Shipping

15.5%

Loyalty

14.2%

Response Speed

10.8%

Most feedback concerns Customer Support.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM40/100

40/100

signal score

•Built from a negative-review share of 24.7% across this company's analyzed reviews.
•Recent reviews are more negative than earlier ones, which pushes the signal up.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.9avg rating

5★

94.8%

4★

3.0%

3★

1.0%

2★

0.3%

1★

0.8%

Based on 600 analyzed reviews. Sentiment is slipping: 90.0% of reviews in the last three months were positive, compared with 100.0% in the three months before that.

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