Based on public reviews and response behavior.
Among fully-analyzed Beauty & Wellness companies
28% of reviews positive, 71% negative
Covering November 2021 — 5 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 60% of reviews in this period, with 40% negative and 0% neutral.
Showing 189 reviews across the months with enough data to chart reliably (min 3/month), most recent: November 2021.
Sentiment has been improving over the period shown.
Share of theme mentions
Most feedback concerns Customer Support.
The most common complaint theme is Customer Support, making up 60.3% of all theme mentions.
Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.
Star split and recent-versus-earlier sentiment.
Based on 200 analyzed reviews. Sentiment is slipping: 50.0% of reviews in the last three months were positive, compared with 88.9% in the three months before that.
