Customereye

Apple

Appliances & Home Electronics • United Kingdomwww.apple.com

Review data last updated .

Based on public reviews and response behavior.

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Overall Score

29/100
+0.8 vs. last month2.30 ★ average rating · 2,550 reviews

Competitive Performance Rank

Among fully-analyzed Appliances & Home Electronics companies

#186of 189
Top 98% · Bottom Tier
#1 (best)#189 (worst)
#184Peer
#185Peer
#186This company
#187Peer
#188Peer

Overall Customer Sentiment

Below Average

33% of reviews positive, 65% negative

33%
positive
  • Positive33%
  • Neutral2%
  • Negative65%

Sentiment Balance

Covering August 2026 — 317 reviews, not the company's full review history.

positive
  • Positive
  • Neutral
  • Negative

Takeaway: Positive sentiment accounts for 44% of reviews in this period, with 53% negative and 3% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 2,549 reviews across the months with enough data to chart reliably (min 3/month), most recent: August 2026.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Communication
22.3%
Customer Support
13.3%
Loyalty
12.5%
Problem Resolution
10.7%
Product Quality
10.6%

Most feedback concerns Communication.

The most common complaint theme is Communication, making up 22.3% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH75/100
75/100
signal score
  • Built from a negative-review share of 64.6% across this company's analyzed reviews.
  • 41 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
  • Recent reviews are less negative than earlier ones, which pulls the signal down.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

2.3avg rating
5
22.8%
4
5.5%
3
7.1%
2
7.6%
1
56.9%

Based on 2,550 analyzed reviews. Sentiment is improving: 50.7% of reviews in the last three months were positive, compared with 37.1% in the three months before that.

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