Ancestry

Hobbies & Arts • USwww.ancestry.com

Review data last updated July 2, 2026.

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Based on public reviews and response behavior.

Overall Score

36/100

−3.0 vs. last month3.00 ★ average rating · 1,200 reviews

Competitive Performance Rank

Among fully-analyzed Hobbies & Arts companies

#457of 467

Top 98% · Bottom Tier

#1 (best)#467 (worst)

#455Peer

#456Peer

#457This company

#458Peer

#459Peer

Overall Customer Sentiment

Below Average

45% of reviews positive, 54% negative

45%

positive

Positive45%
Neutral2%
Negative54%

Sentiment Balance

Covering August 2026 — 76 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 45% of reviews in this period, with 55% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 1,186 reviews across the months with enough data to chart reliably (min 3/month), most recent: August 2026.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Loyalty

15.2%

Pricing

13.6%

Communication

12.7%

Product Quality

12.2%

Customer Support

11.9%

Most feedback concerns Loyalty.

The most common complaint theme is Loyalty, making up 15.2% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH64/100

64/100

signal score

•Built from a negative-review share of 53.7% across this company's analyzed reviews.
•13 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are less negative than earlier ones, which pulls the signal down.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

3.0avg rating

5★

34.4%

4★

11.2%

3★

8.6%

2★

11.2%

1★

34.7%

Based on 1,200 analyzed reviews. Sentiment is improving: 53.3% of reviews in the last three months were positive, compared with 33.3% in the three months before that.

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