Ancestry

Hobbies & Arts • United Statesancestrydna.ca

Review data last updated August 16, 2026.

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Based on public reviews and response behavior.

Overall Score

34/100

+4.2 vs. last month2.91 ★ average rating · 2,100 reviews

Competitive Performance Rank

Among fully-analyzed Hobbies & Arts companies

#461of 467

Top 99% · Bottom Tier

#1 (best)#467 (worst)

#459Peer

#460Peer

#461This company

#462Peer

#463Peer

Overall Customer Sentiment

Below Average

43% of reviews positive, 55% negative

43%

positive

Positive43%
Neutral2%
Negative55%

Sentiment Balance

Covering August 2026 — 41 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 34% of reviews in this period, with 66% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 2,093 reviews across the months with enough data to chart reliably (min 3/month), most recent: August 2026.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Loyalty

15.5%

Pricing

14.9%

Customer Support

11.7%

Communication

11.2%

Product Quality

10.3%

Most feedback concerns Loyalty.

The most common complaint theme is Loyalty, making up 15.5% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH65/100

65/100

signal score

•Built from a negative-review share of 54.6% across this company's analyzed reviews.
•20 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are less negative than earlier ones, which pulls the signal down.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

2.9avg rating

5★

31.2%

4★

10.0%

3★

11.5%

2★

13.0%

1★

34.3%

Based on 2,100 analyzed reviews. Sentiment is improving: 41.9% of reviews in the last three months were positive, compared with 34.5% in the three months before that.

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