Amazon

Media & Content • United Kingdomwww.amazon.com

Review data last updated August 16, 2026.

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Based on public reviews and response behavior.

Overall Score

25/100

1.79 ★ average rating · 1,600 reviews

Competitive Performance Rank

Among fully-analyzed Media & Content companies

#169of 172

Top 98% · Bottom Tier

#1 (best)#172 (worst)

#167Peer

#168Peer

#169This company

#170Peer

#171Peer

Overall Customer Sentiment

Below Average

26% of reviews positive, 72% negative

26%

positive

Positive26%
Neutral2%
Negative72%

Sentiment Balance

Covering August 2026 — 529 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 27% of reviews in this period, with 71% negative and 2% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 1,600 reviews across the months with enough data to chart reliably (min 3/month), most recent: August 2026.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

20.3%

Loyalty

15.0%

Customer Support

14.9%

Pricing

10.4%

Response Speed

8.9%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Delivery Shipping, making up 20.3% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH92/100

92/100

signal score

•Built from a negative-review share of 72.0% across this company's analyzed reviews.
•44 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

1.8avg rating

5★

11.6%

4★

3.7%

3★

6.4%

2★

8.8%

1★

69.6%

Based on 1,600 analyzed reviews. Sentiment is holding steady: 25.8% of reviews in the last three months were positive, compared with 27.4% in the three months before that.

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