Customereye

Activision

Entertainment & Events • United Kingdomwww.activision.com

Review data last updated .

Based on public reviews and response behavior.

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Overall Score

46/100
+1.0 vs. last month2.63 ★ average rating · 1,700 reviews

Competitive Performance Rank

Among fully-analyzed Entertainment & Events companies

#226of 322
Top 70% · Mid Pack
#1 (best)#322 (worst)
#224Peer
#225Peer
#226This company
#227Peer
#228Peer

Overall Customer Sentiment

Mid Pack

40% of reviews positive, 59% negative

40%
positive
  • Positive40%
  • Neutral1%
  • Negative59%

Sentiment Balance

Covering August 2026 — 153 reviews, not the company's full review history.

positive
  • Positive
  • Neutral
  • Negative

Takeaway: Positive sentiment accounts for 50% of reviews in this period, with 48% negative and 1% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 1,698 reviews across the months with enough data to chart reliably (min 3/month), most recent: August 2026.

Sentiment has been improving over the period shown.

Theme Distribution

Share of theme mentions

Loyalty
19.0%
Customer Support
15.5%
Product Quality
13.8%
Communication
13.4%
Pricing
13.0%

Most feedback concerns Loyalty.

The most common complaint theme is Loyalty, making up 19.0% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH94/100
94/100
signal score
  • Built from a negative-review share of 58.7% across this company's analyzed reviews.
  • 11 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
  • Recent reviews are more negative than earlier ones, which pushes the signal up.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

2.6avg rating
5
32.0%
4
5.9%
3
6.3%
2
4.7%
1
51.1%

Based on 1,700 analyzed reviews. Sentiment is slipping: 63.2% of reviews in the last three months were positive, compared with 70.1% in the three months before that.

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