Willful

Legal & Compliance • Canadawillful.co

Review data last updated August 10, 2026.

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Based on public reviews and response behavior.

Overall Score

50/100

−19.1 vs. last month4.39 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Legal & Compliance companies

#68of 101

Top 67% · Mid Pack

#1 (best)#101 (worst)

#66Peer

#67Peer

#68This company

#69Peer

#70Peer

Overall Customer Sentiment

Mid Pack

77% of reviews positive, 21% negative

77%

positive

Positive77%
Neutral2%
Negative21%

Sentiment Balance

Covering October 2024 — 23 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 61% of reviews in this period, with 39% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 599 reviews across the months with enough data to chart reliably (min 3/month), most recent: October 2024.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Onboarding

33.5%

Customer Support

11.3%

Pricing

11.1%

Response Speed

10.4%

Loyalty

10.1%

Most feedback concerns Onboarding.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM23/100

23/100

signal score

•Built from a negative-review share of 21.3% across this company's analyzed reviews.
•1 review contain phrases that signal intent to leave, such as cancelling or switching provider.
•The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.4avg rating

5★

64.2%

4★

21.5%

3★

7.7%

2★

2.5%

1★

4.2%

Based on 600 analyzed reviews. Sentiment is holding steady: 90.9% of reviews in the last three months were positive, compared with 95.7% in the three months before that.

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