Based on public reviews and response behavior.
200 reviews over 61 days (about 100 per month). Busiest month: 54% of reviews — one month dominates this sample. Languages: en 100%, pl 1%.
Cosmetics & Fragrance average: score 63.7, rating 4.25 stars, reply rate 36.5%, over 396 ranked companies · benchmark 30 Oct 2026
Score
47.3
Industry average 63.7
16.4 below average
Rating
3.67
Industry average 4.25
0.58 below average
Reply rate
—
Industry average 36.5%
not measured
Among ranked Cosmetics & Fragrance companies
Only companies with enough recent, scoreable reviews are ranked.
67% of reviews positive, 31% negative
Covering October 2026 — 85 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 65% of reviews in this period, with 34% negative and 1% neutral.
Based on 3 months of reviews, too short to read a trend
Half or more of these reviews arrived in a single month
Share of theme mentions
Themes from the 200 most recent reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 396 ranked companies in Cosmetics & Fragrance (benchmark 30 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
An overall score of 47.3 sits in the bottom quarter of about 400 ranked Cosmetics & Fragrance companies (25th percentile: 55, median: 64). The weakest topic and the reply rate are the two levers that move this score fastest.
The company replies to 10% of reviews against an industry average of 37%. Unanswered negative reviews are the most visible gap on the profile; a short public reply within days closes it.
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