Customereye

The General®

Finance & Insurance • United Statesthegeneral.com

Review data last updated .

Based on public reviews and response behavior.

Tip: Tap or click the ⓘ icons to learn how to read each section. Expand cards for evidence.

Overall Score

49/100
−6.0 vs. last month4.75 ★ average rating · 1,000 reviews

Competitive Performance Rank

Among fully-analyzed Finance & Insurance companies

#286of 373
Top 77% · Bottom Tier
#1 (best)#373 (worst)
#284Peer
#285Peer
#286This company
#287Peer
#288Peer

Overall Customer Sentiment

Below Average

77% of reviews positive, 21% negative

77%
positive
  • Positive77%
  • Neutral2%
  • Negative21%

Sentiment Balance

Covering July 2026 — 625 reviews, not the company's full review history.

positive
  • Positive
  • Neutral
  • Negative

Takeaway: Positive sentiment accounts for 74% of reviews in this period, with 24% negative and 2% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 1,000 reviews across the months with enough data to chart reliably (min 3/month), most recent: July 2026.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Onboarding
41.4%
Response Speed
22.0%
Pricing
11.8%
Product Quality
9.5%
Customer Support
6.7%

Most feedback concerns Onboarding.

The most common complaint theme is Communication, making up 0.6% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM25/100
25/100
signal score
  • Built from a negative-review share of 21.3% across this company's analyzed reviews.
  • 2 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.8avg rating
5
84.3%
4
10.2%
3
3.2%
2
0.9%
1
1.4%

Based on 1,000 analyzed reviews.

Unlock full insights

Sign up to view detailed data and analysis