Customereye

The Cake Decorating Co.

Food & Beverage • United Kingdomthecakedecoratingcompany.co.uk

Review data last updated .

Based on public reviews and response behavior.

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Overall Score

62/100
−3.1 vs. last month4.52 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Food & Beverage companies

#131of 551
Top 24% · Top Tier
#1 (best)#551 (worst)
#129Peer
#130Peer
#131This company
#132Peer
#133Peer

Overall Customer Sentiment

Category Leader

71% of reviews positive, 29% negative

71%
positive
  • Positive71%
  • Neutral1%
  • Negative29%

Sentiment Balance

Covering December 2024 — 11 reviews, not the company's full review history.

positive
  • Positive
  • Neutral
  • Negative

Takeaway: Positive sentiment accounts for 73% of reviews in this period, with 27% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: December 2024.

Sentiment has been improving over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping
25.4%
Product Quality
17.3%
Response Speed
14.3%
Customer Support
11.9%
Loyalty
10.2%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Communication, making up 3.6% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM32/100
32/100
signal score
  • Built from a negative-review share of 32.0% across this company's analyzed reviews.
  • The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.5avg rating
5
81.3%
4
5.5%
3
3.8%
2
2.7%
1
6.7%

Based on 600 analyzed reviews. Sentiment is holding steady: 91.7% of reviews in the last three months were positive, compared with 89.8% in the three months before that.

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