Based on public reviews and response behavior.
Among fully-analyzed Beauty & Wellness companies
70% of reviews positive, 28% negative
Covering July 2026 — 296 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 69% of reviews in this period, with 27% negative and 4% neutral.
Showing 998 reviews across the months with enough data to chart reliably (min 3/month), most recent: July 2026.
Sentiment has been holding steady over the period shown.
Share of theme mentions
Most feedback concerns Delivery Shipping.
The most common complaint theme is Communication, making up 4.5% of all theme mentions.
Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.
Star split and recent-versus-earlier sentiment.
Based on 998 analyzed reviews.
