Smallflower

Beauty & Wellness • Chicago, IL 60625smallflower.com

Review data last updated August 12, 2026.

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Based on public reviews and response behavior.

Overall Score

67/100

−0.5 vs. last month4.71 ★ average rating · 1,000 reviews

Competitive Performance Rank

Among fully-analyzed Beauty & Wellness companies

#77of 351

Top 22% · Top Tier

#1 (best)#351 (worst)

#75Peer

#76Peer

#77This company

#78Peer

#79Peer

Overall Customer Sentiment

Category Leader

78% of reviews positive, 20% negative

78%

positive

Positive78%
Neutral2%
Negative20%

Sentiment Balance

Covering September 2016 — 26 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 77% of reviews in this period, with 19% negative and 4% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 979 reviews across the months with enough data to chart reliably (min 3/month), most recent: September 2016.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

23.1%

Response Speed

15.1%

Product Quality

14.9%

Loyalty

13.1%

Customer Support

12.0%

Most feedback concerns Delivery Shipping.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM37/100

37/100

signal score

•Built from a negative-review share of 19.8% across this company's analyzed reviews.
•1 review contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are more negative than earlier ones, which pushes the signal up.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.7avg rating

5★

84.9%

4★

7.9%

3★

3.2%

2★

1.2%

1★

2.8%

Based on 1,000 analyzed reviews. Sentiment is slipping: 33.3% of reviews in the last three months were positive, compared with 75.0% in the three months before that.

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