Based on public reviews and response behavior.
100 reviews over 219 days (about 14 per month). Busiest month: 19% of reviews. Languages: en 96%, unknown 3%, da 1%.
Firearms & Tactical average: score 62.7, rating 4.49 stars, reply rate 25.6%, over 138 ranked companies · benchmark 30 Oct 2026
Score
57.0
Industry average 62.7
5.7 below average
Rating
4.55
Industry average 4.49
0.06 above average
Reply rate
—
Industry average 25.6%
not measured
Among ranked Firearms & Tactical companies
Only companies with enough recent, scoreable reviews are ranked.
77% of reviews positive, 23% negative
Covering July 2026 — 19 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 68% of reviews in this period, with 32% negative and 0% neutral.
Share of theme mentions
Themes from the 100 most recent reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 138 ranked companies in Firearms & Tactical (benchmark 30 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
Sentiment has been declining (trajectory: -0.380). Review the worst months in the trend data to identify specific operational or product issues.
"Delivery Shipping" is the strongest recurring theme in the reviews: 45 mentions with a sentiment score of 75.20/100. It is the claim customers already make for the company; use their wording in acquisition and onboarding.
