The SAA

Hobbies & Arts • United Kingdomsaa.co.uk

Review data last updated August 11, 2026.

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Based on public reviews and response behavior.

Overall Score

64/100

−1.0 vs. last month4.31 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Hobbies & Arts companies

#127of 467

Top 27% · Upper Half

#1 (best)#467 (worst)

#125Peer

#126Peer

#127This company

#128Peer

#129Peer

Overall Customer Sentiment

Above Average

74% of reviews positive, 25% negative

74%

positive

Positive74%
Neutral2%
Negative25%

Sentiment Balance

Covering December 2024 — 33 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 76% of reviews in this period, with 24% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: December 2024.

Sentiment has been improving over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

24.6%

Product Quality

16.7%

Response Speed

11.6%

Customer Support

10.8%

Onboarding

10.0%

Most feedback concerns Delivery Shipping.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

LOW19/100

19/100

signal score

•Built from a negative-review share of 28.7% across this company's analyzed reviews.
•Recent reviews are less negative than earlier ones, which pulls the signal down.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.3avg rating

5★

73.5%

4★

7.3%

3★

5.3%

2★

4.2%

1★

9.7%

Based on 600 analyzed reviews. Sentiment is improving: 93.0% of reviews in the last three months were positive, compared with 86.8% in the three months before that.

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