Customereye

OK! Beauty Box

Beauty & Wellness • United Kingdomokbeautybox.co.uk

Review data last updated .

Based on public reviews and response behavior.

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Overall Score

69/100
+13.3 vs. last month4.45 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Beauty & Wellness companies

#59of 351
Top 17% · Top Tier
#1 (best)#351 (worst)
#57Peer
#58Peer
#59This company
#60Peer
#61Peer

Overall Customer Sentiment

Category Leader

84% of reviews positive, 14% negative

84%
positive
  • Positive84%
  • Neutral2%
  • Negative14%

Sentiment Balance

Covering November 2024 — 14 reviews, not the company's full review history.

positive
  • Positive
  • Neutral
  • Negative

Takeaway: Positive sentiment accounts for 100% of reviews in this period, with 0% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: November 2024.

Sentiment has been improving over the period shown.

Theme Distribution

Share of theme mentions

Product Quality
30.9%
Pricing
14.7%
Loyalty
12.9%
Value For Money
12.8%
Delivery Shipping
11.0%

Most feedback concerns Product Quality.

The most common complaint theme is Communication, making up 3.1% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM38/100
38/100
signal score
  • Built from a negative-review share of 30.3% across this company's analyzed reviews.
  • 4 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
  • The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.5avg rating
5
75.7%
4
8.3%
3
6.3%
2
4.3%
1
5.3%

Based on 600 analyzed reviews. Sentiment is holding steady: 91.7% of reviews in the last three months were positive, compared with 88.8% in the three months before that.

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