Based on public reviews and response behavior.
200 reviews over 55 days (about 111 per month). Busiest month: 57% of reviews — one month dominates this sample. Languages: en 100%.
Cosmetics & Fragrance average: score 61.0, rating 4.31 stars, reply rate 37.2%, over 406 ranked companies · benchmark 7 Oct 2026
Score
49.0
Industry average 61.0
12.0 below average
Rating
3.92
Industry average 4.31
0.39 below average
Reply rate
—
Industry average 37.2%
not measured
Among ranked Cosmetics & Fragrance companies
Only companies with enough recent, scoreable reviews are ranked.
65% of reviews positive, 34% negative
Covering September 2026 — 80 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 61% of reviews in this period, with 38% negative and 1% neutral.
Based on 3 months of reviews, too short to read a trend
Half or more of these reviews arrived in a single month
Share of theme mentions
Themes extracted from 200 analysed reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 406 ranked companies in Cosmetics & Fragrance (benchmark 7 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
An overall score of 49.0 sits in the bottom quarter of about 400 ranked Cosmetics & Fragrance companies (25th percentile: 52, median: 60). The weakest topic and the reply rate are the two levers that move this score fastest.
The company replies to 21% of reviews against an industry average of 37%. Unanswered negative reviews are the most visible gap on the profile; a short public reply within days closes it.
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