Customereye

HFD

Lending & Consumer Financegohfd.com

Review data last updated .

Based on public reviews and response behavior.

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104 reviews over 231 days (about 14 per month). Busiest month: 77% of reviews — one month dominates this sample. Languages: en 93%, es 3%, unknown 2%.

Overall Score

53/100
Short observation window (231 days)
+22.3 vs. last month4.53 ★ average rating · 104 reviews
53/100 from 104 reviews over 2 months, moderate confidence. trend not shown: window under six months. one month holds 77% of the reviews.

Lending & Consumer Finance average: score 61.0, rating 4.32 stars, reply rate 43.0%, over 639 ranked companies · benchmark 16 Sept 2026

Score52.9vs 61.08.1Rating4.53vs 4.320.21Reply ratevs 43.0%

Competitive Performance Rank

Among ranked Lending & Consumer Finance companies

#449of 639 ranked in Lending & Consumer Finance
Top 70% · Mid Pack
#1 (best)#639 (worst)
#447Peer
#448Peer
#449This company
#450Peer
#451Peer

Only companies with enough recent, scoreable reviews are ranked.

Overall Customer Sentiment

Mid Pack

81% of reviews positive, 17% negative

81%
positive
  • Positive81%
  • Neutral2%
  • Negative17%

Sentiment Balance

Covering August 2026 — 82 reviews, not the company's full review history.

positive
  • Positive
  • Neutral
  • Negative

Takeaway: Positive sentiment accounts for 88% of reviews in this period, with 10% negative and 2% neutral.

Sentiment Trend Over Time

Reviews (Count)
Hidden

Based on 2 months of reviews, too short to read a trend

Half or more of these reviews arrived in a single month

Theme Distribution

Share of theme mentions

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How this analysis was produced

The figures on this page are calculated from a balanced sample of this company's reviews, spread across the period they were written rather than taken only from the most recent. The analysis identifies patterns across many reviews at once and is not intended as a judgement on any individual one. For a complete analysis covering all available feedback, using AI rather than automated rules, .

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