giffgaff

Mobile & Telecom • United Kingdomgiffgaff.com

Review data last updated August 16, 2026.

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Based on public reviews and response behavior.

Overall Score

38/100

3.50 ★ average rating · 650 reviews

Competitive Performance Rank

Among fully-analyzed Mobile & Telecom companies

#91of 114

Top 80% · Bottom Tier

#1 (best)#114 (worst)

#89Peer

#90Peer

#91This company

#92Peer

#93Peer

Overall Customer Sentiment

Below Average

52% of reviews positive, 46% negative

52%

positive

Positive52%
Neutral3%
Negative46%

Sentiment Balance

Covering July 2026 — 7 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 0% of reviews in this period, with 100% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 610 reviews across the months with enough data to chart reliably (min 3/month), most recent: July 2026.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Customer Support

16.6%

Loyalty

14.7%

Communication

13.1%

Product Quality

12.8%

Pricing

12.6%

Most feedback concerns Customer Support.

The most common complaint theme is Customer Support, making up 16.6% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH73/100

73/100

signal score

•Built from a negative-review share of 45.5% across this company's analyzed reviews.
•6 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are more negative than earlier ones, which pushes the signal up.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

3.5avg rating

5★

51.1%

4★

9.8%

3★

6.2%

2★

4.3%

1★

28.6%

Based on 650 analyzed reviews. Sentiment is slipping: 0.0% of reviews in the last three months were positive, compared with 33.3% in the three months before that.

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