Based on public reviews and response behavior.
Among fully-analyzed Cosmetics & Fragrance companies
87% of reviews positive, 13% negative
Covering September 2024 — 3 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 67% of reviews in this period, with 33% negative and 0% neutral.
Showing 576 reviews across the months with enough data to chart reliably (min 3/month), most recent: September 2024.
Sentiment has been holding steady over the period shown.
Share of theme mentions
Most feedback concerns Product Quality.
The most common complaint theme is Problem Resolution, making up 3.6% of all theme mentions.
Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.
Star split and recent-versus-earlier sentiment.
Based on 600 analyzed reviews. Sentiment is improving: 25.0% of reviews in the last three months were positive, compared with 0.0% in the three months before that.
