Based on public reviews and response behavior.
Among fully-analyzed Cosmetics & Fragrance companies
60% of reviews positive, 41% negative
Covering April 2024 — 6 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 50% of reviews in this period, with 50% negative and 0% neutral.
Showing 57 reviews across the months with enough data to chart reliably (min 3/month), most recent: April 2024.
Sentiment has been declining over the period shown.
Share of theme mentions
Most feedback concerns Delivery Shipping.
The most common complaint theme is Delivery Shipping, making up 24.7% of all theme mentions.
Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.
Star split and recent-versus-earlier sentiment.
Based on 74 analyzed reviews. Sentiment is slipping: 60.0% of reviews in the last three months were positive, compared with 78.6% in the three months before that.
