DJI | Hasselblad UK

Appliances & Home Electronics • United Kingdomdji-retail.co.uk

Review data last updated August 10, 2026.

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Based on public reviews and response behavior.

Overall Score

50/100

−3.6 vs. last month4.61 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Appliances & Home Electronics companies

#108of 189

Top 57% · Mid Pack

#1 (best)#189 (worst)

#106Peer

#107Peer

#108This company

#109Peer

#110Peer

Overall Customer Sentiment

Mid Pack

77% of reviews positive, 21% negative

77%

positive

Positive77%
Neutral2%
Negative21%

Sentiment Balance

Covering December 2024 — 113 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 73% of reviews in this period, with 26% negative and 2% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: December 2024.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

20.1%

Product Quality

18.7%

Customer Support

18.3%

Response Speed

15.2%

Loyalty

7.5%

Most feedback concerns Delivery Shipping.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM48/100

48/100

signal score

•Built from a negative-review share of 29.3% across this company's analyzed reviews.
•2 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are more negative than earlier ones, which pushes the signal up.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.6avg rating

5★

84.8%

4★

4.5%

3★

2.7%

2★

2.3%

1★

5.7%

Based on 600 analyzed reviews. Sentiment is slipping: 91.5% of reviews in the last three months were positive, compared with 97.7% in the three months before that.

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