Customereye

Crumb.

Pet Products & Supplies • United Kingdomcrumb.pet

Review data last updated .

Based on public reviews and response behavior.

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Overall Score

64/100
+8.6 vs. last month4.31 ★ average rating · 1,444 reviews

Competitive Performance Rank

Among fully-analyzed Pet Products & Supplies companies

#79of 263
Top 30% · Upper Half
#1 (best)#263 (worst)
#77Peer
#78Peer
#79This company
#80Peer
#81Peer

Overall Customer Sentiment

Above Average

74% of reviews positive, 24% negative

74%
positive
  • Positive74%
  • Neutral2%
  • Negative24%

Sentiment Balance

Covering August 2026 — 50 reviews, not the company's full review history.

positive
  • Positive
  • Neutral
  • Negative

Takeaway: Positive sentiment accounts for 82% of reviews in this period, with 16% negative and 2% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 1,444 reviews across the months with enough data to chart reliably (min 3/month), most recent: August 2026.

Sentiment has been improving over the period shown.

Theme Distribution

Share of theme mentions

Onboarding
16.8%
Customer Support
16.7%
Product Quality
14.9%
Pricing
12.1%
Delivery Shipping
10.5%

Most feedback concerns Onboarding.

The most common complaint theme is Pricing, making up 12.1% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM28/100
28/100
signal score
  • Built from a negative-review share of 24.2% across this company's analyzed reviews.
  • 7 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
  • Recent reviews are less negative than earlier ones, which pulls the signal down.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.3avg rating
5
76.7%
4
5.5%
3
2.3%
2
2.4%
1
13.0%

Based on 1,444 analyzed reviews. Sentiment is improving: 88.9% of reviews in the last three months were positive, compared with 82.0% in the three months before that.

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