Based on public reviews and response behavior.
1,000 reviews over 972 days (about 31 per month). Busiest month: 22% of reviews. Languages: en 94%, unknown 5%, da 1%.
These figures describe an earlier period, not the last 12 months.
Beauty & Wellness average: score 65.3, rating 4.27 stars, reply rate 40.5%, over 1,891 ranked companies · benchmark 1 Nov 2026
Score
47.2
Industry average 65.3
18.1 below average
Rating
4.23
Industry average 4.27
0.04 below average
Reply rate
—
Industry average 40.5%
not measured
Not ranked
no reviews in the last 12 months
64% of reviews positive, 34% negative
Covering December 2023 — 53 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 62% of reviews in this period, with 36% negative and 2% neutral.
Share of theme mentions
Themes from the 1,000 most recent reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 1,891 ranked companies in Beauty & Wellness (benchmark 1 Nov 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
The company replies to 15% of reviews against an industry average of 40%. Unanswered negative reviews are the most visible gap on the profile; a short public reply within days closes it.
"Product Quality" is the strongest recurring theme in the reviews: 270 mentions with a sentiment score of 79.85/100. It is the claim customers already make for the company; use their wording in acquisition and onboarding.
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