Citation Ltd

Professional Services • United Statescitation.co.uk

Review data last updated August 10, 2026.

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Based on public reviews and response behavior.

Overall Score

56/100

−1.6 vs. last month4.72 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Professional Services companies

#225of 517

Top 44% · Upper Half

#1 (best)#517 (worst)

#223Peer

#224Peer

#225This company

#226Peer

#227Peer

Overall Customer Sentiment

Above Average

90% of reviews positive, 9% negative

90%

positive

Positive90%
Neutral2%
Negative9%

Sentiment Balance

Covering November 2024 — 36 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 92% of reviews in this period, with 8% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: November 2024.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Customer Support

33.1%

Loyalty

15.2%

Product Quality

14.3%

Onboarding

8.9%

Problem Resolution

8.0%

Most feedback concerns Customer Support.

The most common complaint theme is Value For Money, making up 0.9% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

LOW22/100

22/100

signal score

•Built from a negative-review share of 14.0% across this company's analyzed reviews.
•4 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.7avg rating

5★

91.5%

4★

1.8%

3★

0.3%

2★

0.2%

1★

6.2%

Based on 600 analyzed reviews. Sentiment is holding steady: 93.7% of reviews in the last three months were positive, compared with 93.6% in the three months before that.

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