Azio Beauty

Beauty & Wellness • United Kingdomaziobeauty.co.uk

Review data last updated August 10, 2026.

Request Custom AnalysisSign up free to see everything

Based on public reviews and response behavior.

Overall Score

57/100

−11.1 vs. last month4.66 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Beauty & Wellness companies

#163of 351

Top 46% · Upper Half

#1 (best)#351 (worst)

#161Peer

#162Peer

#163This company

#164Peer

#165Peer

Overall Customer Sentiment

Above Average

89% of reviews positive, 10% negative

89%

positive

Positive89%
Neutral1%
Negative10%

Sentiment Balance

Covering October 2024 — 43 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 77% of reviews in this period, with 23% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 598 reviews across the months with enough data to chart reliably (min 3/month), most recent: October 2024.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Pricing

23.3%

Loyalty

18.6%

Product Quality

17.2%

Delivery Shipping

12.7%

Response Speed

8.1%

Most feedback concerns Pricing.

The most common complaint theme is Communication, making up 2.2% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM36/100

36/100

signal score

•Built from a negative-review share of 14.7% across this company's analyzed reviews.
•3 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are more negative than earlier ones, which pushes the signal up.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.7avg rating

5★

81.7%

4★

11.7%

3★

1.7%

2★

1.0%

1★

4.0%

Based on 600 analyzed reviews. Sentiment is slipping: 87.2% of reviews in the last three months were positive, compared with 95.9% in the three months before that.

Unlock full insights