Adexa Direct

Appliances & Home Electronics • United Kingdomadexa.co.uk

Review data last updated August 10, 2026.

Request Custom AnalysisSign up free to see everything

Based on public reviews and response behavior.

Overall Score

31/100

+10.5 vs. last month2.72 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Appliances & Home Electronics companies

#185of 189

Top 98% · Bottom Tier

#1 (best)#189 (worst)

#183Peer

#184Peer

#185This company

#186Peer

#187Peer

Overall Customer Sentiment

Below Average

44% of reviews positive, 55% negative

44%

positive

Positive44%
Neutral1%
Negative55%

Sentiment Balance

Covering November 2024 — 197 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 42% of reviews in this period, with 57% negative and 1% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: November 2024.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

16.9%

Customer Support

15.7%

Product Quality

12.9%

Pricing

11.8%

Loyalty

11.6%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Delivery Shipping, making up 16.9% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH78/100

78/100

signal score

•Built from a negative-review share of 48.7% across this company's analyzed reviews.
•7 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are more negative than earlier ones, which pushes the signal up.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

2.7avg rating

5★

39.0%

4★

4.7%

3★

0.5%

2★

1.3%

1★

54.5%

Based on 600 analyzed reviews. Sentiment is slipping: 36.0% of reviews in the last three months were positive, compared with 61.0% in the three months before that.

Unlock full insights