AATU Dog & Cat Food

Pet Products & Supplies • United Kingdomaatu.co.uk

Review data last updated August 10, 2026.

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Based on public reviews and response behavior.

Overall Score

63/100

−24.9 vs. last month4.23 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Pet Products & Supplies companies

#84of 263

Top 32% · Upper Half

#1 (best)#263 (worst)

#82Peer

#83Peer

#84This company

#85Peer

#86Peer

Overall Customer Sentiment

Above Average

72% of reviews positive, 26% negative

72%

positive

Positive72%
Neutral1%
Negative26%

Sentiment Balance

Covering October 2024 — 26 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 62% of reviews in this period, with 39% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: October 2024.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

21.7%

Product Quality

18.6%

Response Speed

12.3%

Customer Support

11.6%

Pricing

9.5%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Communication, making up 5.5% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM33/100

33/100

signal score

•Built from a negative-review share of 30.7% across this company's analyzed reviews.
•6 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are less negative than earlier ones, which pulls the signal down.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.2avg rating

5★

73.7%

4★

6.3%

3★

3.3%

2★

2.3%

1★

14.3%

Based on 600 analyzed reviews. Sentiment is improving: 95.3% of reviews in the last three months were positive, compared with 90.2% in the three months before that.

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