Reply rates range from 10.2% to 46.0% across 54 sectors
CustomerEye Research
In today's catalogue snapshot, the average share of reviews that companies answered ranges from 10.2% in Airlines & Aviation to 46.0% in Legal & Compliance, a gap of 35.8 percentage points across 54 sectors. The platform-wide reply rate sits at 36.2%, which means the middle of the range is not where most of the spread is.
At a glance
Where the highest and lowest sectors sit
Legal & Compliance leads with an average reply rate of 46.0% across 1,611 reviews, followed closely by Real Estate & Property at 45.1% and Energy & Utilities at 44.9%. These three sectors answer nearly half of their reviews on average.
At the other end, Sporting Goods & Equipment sits at 24.2%, Fishing & Hunting at 24.0%, and Airlines & Aviation at 10.2%. The Airlines & Aviation figure rests on 97 reviews, so it reflects a smaller sample than the leading sectors.
Average reply rate: highest and lowest sectors
| Category | Value (%) |
|---|---|
| Legal & Compliance | 46% |
| Real Estate & Property | 45.1% |
| Energy & Utilities | 44.9% |
| Sporting Goods & Equipment | 24.2% |
| Fishing & Hunting | 24% |
| Airlines & Aviation | 10.2% |
Sample sizes behind the comparison
The six sectors shown here range from 54 reviews in Fishing & Hunting to 1,683 in Real Estate & Property. Each sector included in the ranking had at least 50 companies with reply data, so no sector is compared on a handful of businesses.
Sample size matters for reading these figures. A sector average built on a few hundred reviews can move more from a small set of companies than one built on thousands, so the differences between neighbouring sectors deserve more caution than the gap between the top and bottom.
The same six sectors with sample sizes
| Sector | Companies with data | Average reply rate |
|---|---|---|
| Legal & Compliance | 1,611 | 46.0% |
| Real Estate & Property | 1,683 | 45.1% |
| Energy & Utilities | 816 | 44.9% |
| Sporting Goods & Equipment | 271 | 24.2% |
| Fishing & Hunting | 54 | 24.0% |
| Airlines & Aviation | 97 | 10.2% |
What the data cannot show
These figures show how often companies reply, not why. A low reply rate could reflect company policy, the nature of customer contact in a sector, or the platform's own user base, and the data does not separate these causes.
The snapshot also does not show whether replies improve outcomes. It records the share of reviews answered, not the quality of those answers or what customers did afterwards.
What this means
For a business reader, the spread suggests that reply practice varies a great deal by sector. A company comparing itself against the platform average of 36.2% is measuring against a figure that many sectors sit well above or below.
Teams in low-reply sectors may want to ask whether the gap reflects a norm in their industry or a choice that customers notice. The data alone cannot settle that, but it gives a concrete reference point for the conversation.
“In today's catalogue snapshot, the average share of reviews that companies answered ranges from 10.2% in Airlines & Aviation to 46.0% in Legal & Compliance, a gap of 35.8 percentage points across 54 sectors.”
“The data alone cannot settle that, but it gives a concrete reference point for the conversation.”
Key takeaways
Average reply rates across sectors range from 10.2% to 46.0% in today's snapshot.
The platform-wide reply rate is 36.2%, so many sectors sit far from the middle.
Small sectors such as Airlines & Aviation rest on fewer reviews and need more caution.
The data shows how often companies reply, not why, or whether replies change outcomes.
How we measured
CustomerEye calculates reply rate as the share of each company's reviews that the company answered on the review platform, using a rule-based method applied to today's catalogue snapshot. Sector figures are averages over companies with reply data, and only sectors with at least 50 companies are included, giving 54 sectors in total. The method measures how often replies appear, not how good they are, and does not show causes.
This analysis was drafted with AI from CustomerEye's own data and checked automatically against that data before publishing.
A note on these figures. Every number in this post was measured from Customereye's data on 9 November 2026, and was accurate that day. The data keeps growing and new reviews keep arriving, so the same measurement run today will return something different, sometimes by a little, occasionally by a lot. We date our findings rather than quietly rewriting them, so you can see what was true when. For the current figure on any company or sector, see its own page, which is measured fresh every day.
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About this analysis
Drafted with AI from Customereye's own data and checked automatically against that data before publishing.
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