Vitacost

Supplements & Nutritionwww.vitacost.com

Review data last updated August 12, 2026.

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Based on public reviews and response behavior.

Overall Score

55/100

−16.7 vs. last month3.42 ★ average rating · 1,000 reviews

Competitive Performance Rank

Among fully-analyzed Supplements & Nutrition companies

#150of 301

Top 50% · Upper Half

#1 (best)#301 (worst)

#148Peer

#149Peer

#150This company

#151Peer

#152Peer

Overall Customer Sentiment

Above Average

57% of reviews positive, 41% negative

57%

positive

Positive57%
Neutral2%
Negative41%

Sentiment Balance

Covering July 2026 — 3 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 33% of reviews in this period, with 67% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 999 reviews across the months with enough data to chart reliably (min 3/month), most recent: July 2026.

Sentiment has been improving over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

21.0%

Pricing

16.1%

Loyalty

11.9%

Response Speed

11.0%

Product Quality

10.8%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Delivery Shipping, making up 21.0% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH76/100

76/100

signal score

•Built from a negative-review share of 40.8% across this company's analyzed reviews.
•32 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are more negative than earlier ones, which pushes the signal up.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

3.4avg rating

5★

54.1%

4★

5.0%

3★

2.5%

2★

5.3%

1★

33.1%

Based on 1,000 analyzed reviews. Sentiment is slipping: 30.0% of reviews in the last three months were positive, compared with 72.5% in the three months before that.

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