VICI

Apparel & Fashion • United Stateswww.vicicollection.com

Review data last updated August 10, 2026.

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Based on public reviews and response behavior.

Overall Score

54/100

4.27 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Apparel & Fashion companies

#156of 330

Top 47% · Upper Half

#1 (best)#330 (worst)

#154Peer

#155Peer

#156This company

#157Peer

#158Peer

Overall Customer Sentiment

Above Average

84% of reviews positive, 16% negative

84%

positive

Positive84%
Neutral0%
Negative16%

Sentiment Balance

Covering September 2024 — 3 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 33% of reviews in this period, with 67% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 592 reviews across the months with enough data to chart reliably (min 3/month), most recent: September 2024.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Customer Support

21.5%

Delivery Shipping

14.6%

Loyalty

13.9%

Product Quality

13.7%

Response Speed

11.9%

Most feedback concerns Customer Support.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

LOW12/100

12/100

signal score

•Built from a negative-review share of 16.3% across this company's analyzed reviews.
•3 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are less negative than earlier ones, which pulls the signal down.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.3avg rating

5★

79.5%

4★

1.3%

3★

1.5%

2★

2.2%

1★

15.5%

Based on 600 analyzed reviews. Sentiment is improving: 33.3% of reviews in the last three months were positive, compared with 0.0% in the three months before that.

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