Based on public reviews and response behavior.
100 reviews over 1,922 days (about 1.6 per month). Busiest month: 10% of reviews. Languages: en 100%.
Firearms & Tactical average: score 59.1, rating 4.41 stars, reply rate 24.3%, over 156 ranked companies · benchmark 6 Oct 2026
Score
36.1
Industry average 59.1
23.0 below average
Rating
2.91
Industry average 4.41
1.50 below average
Reply rate
—
Industry average 24.3%
not measured
Among ranked Firearms & Tactical companies
Only companies with enough recent, scoreable reviews are ranked.
48% of reviews positive, 50% negative
Covering September 2023 — 4 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 25% of reviews in this period, with 75% negative and 0% neutral.
Share of theme mentions
Themes extracted from 100 analysed reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 156 ranked companies in Firearms & Tactical (benchmark 6 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
Customer sentiment around communication scores -0.284 — below neutral. This is the weakest performing topic area and the highest-impact area for improvement.
Sentiment has been declining (trajectory: -1.778). Review the worst months in the trend data to identify specific operational or product issues.
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