Based on public reviews and response behavior.
100 reviews over 553 days (about 5.5 per month). Busiest month: 20% of reviews. Languages: en 100%.
Firearms & Tactical average: score 59.1, rating 4.41 stars, reply rate 24.3%, over 156 ranked companies · benchmark 6 Oct 2026
Score
40.2
Industry average 59.1
18.9 below average
Rating
3.11
Industry average 4.41
1.30 below average
Reply rate
—
Industry average 24.3%
not measured
Among ranked Firearms & Tactical companies
Only companies with enough recent, scoreable reviews are ranked.
52% of reviews positive, 46% negative
Covering September 2026 — 3 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 33% of reviews in this period, with 33% negative and 33% neutral.
Share of theme mentions
Themes extracted from 100 analysed reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 156 ranked companies in Firearms & Tactical (benchmark 6 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
An overall score of 40.2 sits in the bottom quarter of about 160 ranked Firearms & Tactical companies (25th percentile: 52, median: 58). The weakest topic and the reply rate are the two levers that move this score fastest.
The company replies to 1% of reviews against an industry average of 24%. Unanswered negative reviews are the most visible gap on the profile; a short public reply within days closes it.
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