Based on public reviews and response behavior.
565 reviews over 4,835 days (about 3.6 per month). Busiest month: 5% of reviews.
Firearms & Tactical average: score 59.1, rating 4.41 stars, reply rate 24.3%, over 156 ranked companies · benchmark 6 Oct 2026
Score
38.2
Industry average 59.1
20.9 below average
Rating
1.62
Industry average 4.41
2.79 below average
Reply rate
—
Industry average 24.3%
not measured
Among ranked Firearms & Tactical companies
Only companies with enough recent, scoreable reviews are ranked.
26% of reviews positive, 72% negative
Covering September 2024 — 5 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 40% of reviews in this period, with 60% negative and 0% neutral.
Share of theme mentions
Themes extracted from 565 analysed reviews.
No strength themes identified yet
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 156 ranked companies in Firearms & Tactical (benchmark 6 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
Customer sentiment around pricing scores -0.186 — below neutral. This is the weakest performing topic area and the highest-impact area for improvement.
Sentiment has been declining (trajectory: -0.319). Review the worst months in the trend data to identify specific operational or product issues.
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