Sportsman's Guide

Firearms & Tacticalwww.sportsmansguide.com

Review data last updated August 11, 2026.

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Based on public reviews and response behavior.

Overall Score

38/100

1.62 ★ average rating · 565 reviews

Competitive Performance Rank

Among fully-analyzed Firearms & Tactical companies

#61of 61

Top 100% · Bottom Tier

#1 (best)#61 (worst)

#57Peer

#58Peer

#59Peer

#60Peer

#61This company

Overall Customer Sentiment

Below Average

26% of reviews positive, 72% negative

26%

positive

Positive26%
Neutral2%
Negative72%

Sentiment Balance

Covering September 2024 — 5 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 40% of reviews in this period, with 60% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 521 reviews across the months with enough data to chart reliably (min 3/month), most recent: September 2024.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

21.7%

Loyalty

16.6%

Pricing

13.1%

Communication

11.6%

Customer Support

11.5%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Delivery Shipping, making up 21.7% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH100/100

100/100

signal score

•Built from a negative-review share of 72.3% across this company's analyzed reviews.
•64 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are more negative than earlier ones, which pushes the signal up.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

1.6avg rating

5★

12.7%

4★

1.8%

3★

1.1%

2★

3.7%

1★

80.7%

Based on 565 analyzed reviews. Sentiment is slipping: 14.3% of reviews in the last three months were positive, compared with 22.2% in the three months before that.

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