Based on public reviews and response behavior.
600 reviews over 2,392 days (about 7.6 per month). Busiest month: 20% of reviews.
Firearms & Tactical average: score 59.1, rating 4.41 stars, reply rate 24.3%, over 156 ranked companies · benchmark 6 Oct 2026
Score
39.7
Industry average 59.1
19.4 below average
Rating
3.79
Industry average 4.41
0.62 below average
Reply rate
—
Industry average 24.3%
not measured
Among ranked Firearms & Tactical companies
Only companies with enough recent, scoreable reviews are ranked.
56% of reviews positive, 41% negative
Covering June 2024 — 5 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 60% of reviews in this period, with 40% negative and 0% neutral.
Share of theme mentions
Themes extracted from 600 analysed reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 156 ranked companies in Firearms & Tactical (benchmark 6 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
Customer sentiment around communication scores -0.112 — below neutral. This is the weakest performing topic area and the highest-impact area for improvement.
An overall score of 39.7 sits in the bottom quarter of about 160 ranked Firearms & Tactical companies (25th percentile: 52, median: 58). The weakest topic and the reply rate are the two levers that move this score fastest.
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