Superfi

Tech & Electronics • United Kingdomwww.superfi.co.uk

Review data last updated August 10, 2026.

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Based on public reviews and response behavior.

Overall Score

49/100

+58.3 vs. last month4.37 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Tech & Electronics companies

#90of 127

Top 71% · Mid Pack

#1 (best)#127 (worst)

#88Peer

#89Peer

#90This company

#91Peer

#92Peer

Overall Customer Sentiment

Mid Pack

75% of reviews positive, 25% negative

75%

positive

Positive75%
Neutral1%
Negative25%

Sentiment Balance

Covering November 2024 — 4 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 75% of reviews in this period, with 25% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 573 reviews across the months with enough data to chart reliably (min 3/month), most recent: November 2024.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

20.9%

Customer Support

15.6%

Product Quality

14.1%

Response Speed

11.6%

Loyalty

10.8%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Communication, making up 6.8% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM25/100

25/100

signal score

•Built from a negative-review share of 29.3% across this company's analyzed reviews.
•3 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are less negative than earlier ones, which pulls the signal down.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.4avg rating

5★

76.2%

4★

7.8%

3★

2.2%

2★

4.0%

1★

9.8%

Based on 600 analyzed reviews. Sentiment is improving: 64.3% of reviews in the last three months were positive, compared with 53.8% in the three months before that.

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