Customereye

Safetots

Kids & Familywww.safetots.co.uk

Review data last updated .

Based on public reviews and response behavior.

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100 reviews over 677 days (about 4.5 per month). Busiest month: 12% of reviews. Languages: en 98%, es 2%.

Overall Score

60/100
−20.0 vs. last month4.63 ★ average rating · 100 reviews
60/100 from 100 reviews over 14 months, moderate confidence.

Kids & Family average: score 68.2, rating 4.38 stars, reply rate 51.4%, over 65 ranked companies · benchmark 2 Oct 2026

Score

59.7

Industry average 68.2

8.5 below average

Rating

4.63

Industry average 4.38

0.25 above average

Reply rate

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Industry average 51.4%

not measured

Competitive Performance Rank

Among ranked Kids & Family companies

#51of 65 ranked in Kids & Family
Top 78% · Bottom Tier
#1 (best)#65 (worst)
#49Peer
#50Peer
#51This company
#52Peer
#53Peer

Only companies with enough recent, scoreable reviews are ranked.

Overall Customer Sentiment

Below Average

90% of reviews positive, 9% negative

90%
positive
  • Positive90%
  • Neutral1%
  • Negative9%

Sentiment Balance

Covering September 2026 — 5 reviews, not the company's full review history.

—
positive
  • Positive—
  • Neutral—
  • Negative—

Takeaway: Positive sentiment accounts for 80% of reviews in this period, with 20% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)
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Theme Distribution

Share of theme mentions

Customer Support
Hidden
Product Quality
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Delivery Shipping
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How this analysis was produced

The figures on this page are calculated from a balanced sample of this company's reviews, spread across the period they were written rather than taken only from the most recent. The analysis identifies patterns across many reviews at once and is not intended as a judgement on any individual one. For a complete analysis covering all available feedback, using AI rather than automated rules, .

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